10 Best WordPress eCommerce Themes in 2023 (Compared)

Published at wordpress theme management by saelvizhi on 13th Oct 2023

You have started an online store. Now, what is your main focus? Sales right? So, how do you start making money immediately from your online store? It may seem overwhelming. But no.

The best WordPress eCommerce themes make it easy to create a website that makes shopping more accessible for your customers. Look for a concept that reflects the personality of your brand.

To assist you in drawing in more customers and increasing your revenue, this guide will walk you through selecting an appropriate WordPress eCommerce theme for your online shop.

Table of Contents

  1. Why use an eCommerce theme for WordPress
  2. Things You Should Look for in an eCommerce Theme for WordPress
  3. Ten Best WordPress eCommerce Themes in 2023 WordPress
    3.1. Astra
    3.2. OceanWP
    3.3. Divi
    3.4. Flatsome
    3.5. Botiga
    3.6. Storefront
    3.7. GeneratePress
    3.8. Porto
    3.9. Shopkeeper
    3.10. TheGem
  4. Conclusion

1. Why Do We Need WordPress eCommerce Themes

WordPress eCommerce stores are essential because they offer customized designs, crucial eCommerce functionality, and User-friendly interfaces. The WordPress eCommerce themes make your website visually appealing. They help build a fully functional online store. It is an added advantage for mobile shoppers as they offer responsive layouts. Also, it helps in optimizing search engines and provides security features.

Thus, WordPress e-commerce themes help establish a solid online presence and give credibility to the business.

2. Things You Should Look for in an eCommerce Theme for WordPress

When you're picking a WordPress eCommerce theme, there are some essential things to keep in mind:

  • Design: Pick a theme that matches your brand and pleases your customers. “Visual appeal and easy navigation are critical."
  • Functionality: Ensure the theme has the features you need for your online store, like a shopping cart, product galleries, and a smooth checkout process.
  • Mobile-Friendly: Many people shop on their phones, so your theme should work well on mobile devices.
  • SEO-Friendly: A theme built with SEO in mind can help your store appear in search engine results, bringing in more customers.
  • Customization: Look for a theme that lets you customize colors and fonts to make your store unique.
  • Security: Keeping your customers' data safe is crucial, so choose a theme with good security features or recommendations.
  • Support and Updates: Check if the theme comes with regular updates and customer support in case of any issues.
  • Integration: If you plan to use specific eCommerce plugins, ensure the theme works well with them.
  • Scalability: Your business might grow, so it's handy if the theme can handle adding more products and features as you expand.

By considering these things, you may choose a WordPress eCommerce theme that works for your online store.

3. Ten Best WordPress eCommerce Themes in 2023 WordPress

3.1. Astra

Astra is a well-known WordPress theme that isn't just used for shopping sites. It works with many page builders, including Elementor, and has a lot of tools for design, performance, layout, and more. Astra is all about speed and flexibility. Because it's a lightweight theme, it loads quickly.

Astra Theme

Key Features of the WordPress eCommerce Themes – Astra:

  • Fewer than 50 KB of resources are needed.
  • It loads in less than half a second.
  • 40+ ready-made e-commerce templates for beginners
  • Live theme builder
  • A lot of style choices, such as Sticky Header and Mega Menu
  • A dedicated section for WooCommerce
  • Compatibility with learning management systems
  • Different pages can have their styles

In a nutshell, Astra is the superhero of eCommerce WordPress themes, helping you build a fast, beautiful, and successful online store without the fuss.


There is a free version.

Astra Pro costs $59 a year or $299 for access for life.

Essential Bundle: $169 a year or $849 for access for life

Growth Bundle: $249 a year or $1249 for membership for life.

3.2. OceanWP

The OceanWP theme is responsive and loads quickly. It has shopping features, SEO built-in, and even language translation.

This WordPress theme for online stores has a built-in cart popup that raises conversion rates by around 8%. That, along with the hanging "add to cart" bar, which boosts sales by an average of 5%, makes it easy to make more sales by picking the right theme.


Key Features of WordPress eCommerce Themes – OceanWP:

  • Optimized for SEO
  • Suitable for WooCommerce
  • Tablet and smartphone-compatible
  • Unlimited A/B testing with a smooth interaction with Elementor
  • More than 220 trial sites
  •  RTL and translation ready, with speed and responsiveness
  • Tablet and smartphone-compatible
  • Supports the most widely used page builders,
  •  Treasure Box add-on (pro)
  • Integration of Flaticon and Freepik (pro).


A free version is available.

Personal – for 3 sites- $43 yearly

Business- for 6 sites - $71 yearly

Agency – for 50 sites - $127 yearly.

Source- OceanWP Official Site.

These prices are for an annual plan. The prices differ for lifetime access.

3.3. Divi

Divi is made by a team of passionate developers who have an eye for elegant, minimalist design.

Divi streamlines the WooCommerce store setup process in terms of design. Additionally, it is a good choice for those looking for simplicity of use and a stylish touch.

Divi Theme

Key Features of WordPress eCommerce Themes – Divi:

  • 200+ creative components.
  • Theme Builder Without Coding Visual Builder: Over 20 modules for WooCommerce
  • 2300+ layouts for designs
  • Real-time editing of pages using a WYSIWYG editor
  • Responsive templates that work on all devices
  • WooCommerce store that is customizable (no-code website builder)
  • Marketing integrations such as Bloom and Divi Leads
  • The Divi community's accessibility through third-party integrations.


Divi provides its users with two pricing options:

Annual Access for $89

Access for life for a one-time cost of $249.

3.4. Flatsome

The main goal of Flatsome's design is to make online shopping easy for everyone. Flatsome is thought to be one of the most useful WordPress e-commerce themes. It has hundreds of menu options, over 20 sample designs, and drag-and-drop predesigned rows. The theme has an intuitive visual layout builder and sliders for showcasing product photographs.

Flatsome theme

Key Features of WordPress eCommerce Themes- Flatsome:

  • Google fonts locally
  • Different product layouts
  • Builder that you can drag and drop
  • Flat studio with more than 35 design parts
  • Over 100 SEO-friendly e-commerce designs from Flatsome Studio
  • It gives you top-notch help.
  • Touch-friendly slides
  • Uses UX Builder to build the structure of the web page
  • The child theme was there
  • Free updates for life


Flatsome licencing costs $59 for a normal licence and $2950 for an extended licence.

3.5. Botiga

With Botiga, a sleek and modern eCommerce theme, it's easy to present and promote your goods.

Because it was built from the ground up with clean code, this WordPress theme promises quick page loading and an effortless user experience.

Botiga theme

Key Features of WordPress eCommerce Themes- Botiga:

  • The page size for this light theme is 44.3 KB.
  • Sites that load pages quickly (454 ms)
  • Sites that are already made for many types of businesses (jewellery, furniture, etc.)
  • It works with both Gutenberg and Elementor.
  • A drag-and-drop tool makes it easy to make changes.
  • Search engine optimised
  • You can change the background, page layout, site width, and more with the responsive HTML5 customizer.
  • Quick and simple to use
  • Offers an infinite number of colour choices
  • Compatible with all major WordPress plugins.


There is a free version.

$69 a year for one licence for personal use (only Botigo Pro)

Five licences for $99 a year for professionals (only Botigo Pro).

Botigo Pro and Sydney Pro for agencies: $199 a year for unlimited licenses.

3.6. Storefront

Storefront is the official WooCommerce theme, and it was made by Automattic, the company that makes WordPress.  It makes it easy to set up an online store in minutes. For that reason, the Storefront plugins bundle lets you add a lot of additional features. For example, the WordPress customizer lets you change the look of your whole store.

Storefront theme

Key Features:

  • Multiple design editing options
  • Templates that work on phones
  • Themes that are ready for access
  • 12 add-ons for your website
  • eCommerce-oriented homepage characteristics
  • Designed to work with WooCommerce
  • Live theme builder
  • 14 premade images to get you started (3 are free)
  • Higher-level product filters.


$69 a year to start.

3.7. GeneratePress

A lightweight, fast, and easy-to-use WordPress theme that works with WooCommerce is available from GeneratePress. It has nine widget areas, five navigation areas, five sidebar layouts, and dynamic fonts, it's super easy to tweak it to match your business needs.

3.7. GeneratePress theme

Key features of WordPress eCommerce Themes- GeneratePress:

  • The page size for this light theme is 7.5 KB.
  • 100% for page speed with no dependencies
  • Block-based theme creator to build
  • Templates that work with WooCommerce
  • Templates that are accessible and follow WCAG 2.0 guidelines
  • Optimized for speed and works with Gutenberg
  • Works with popular page makers like Beaver Builder and Elementor. Responsive and ready for translation.
  • Dynamic and powerful lettering
  • Search engine friendly.


Free edition

GeneratePress Premium costs $59 a year or $249 for life.

3.8. Porto

Porto has a style that is perfect for e-commerce and comes with more than 20 ready-made demos to support you in constructing your web page. It even sorts its different design options into niches, which makes it simple to pick the ideal one for your organization without having to look through a long list of layouts.

Porto theme

Key Features of WordPress eCommerce Themes- Porto:

  • We offer more than 30 different homepage themes.
  • The responsive style
  • Well-organized source code
  • Demo importer with one click
  • The theme is WPML and retina-ready.
  • Theme suitable for kids
  • The ability to drag and drop.
  • Multiple seller support


If you want to use Porto, the standard license costs $59, and the extended license costs $1999.

3.9. Shopkeeper

Shopkeeper prioritizes sales and conversions for your shop to concentrate on e-commerce first. You have everything you need to get people to buy from you with long-form content, feedback, pictures, and related goods on your product pages.

Shopkeeper theme

Key Features:

  • Template ready for WooCommerce
  • Built-in blog themes for advertising
  • Ready-to-use portfolio template to show off your goods
  • Template that can be used in more than one language and currency
  • Features-packed customization choices


Normal license: $76.63 (12 months of help)

$3,831.25 for an extended license (12 months of help).

3.10. TheGem

TheGem is a modern multi-purpose theme available on WordPress. This theme is suggested for people who want to add a creative touch to their online business. It has a lot of powerful features and flexible customization choices that you can use to make your store look good.

TheGem theme

Key Features of WordPress eCommerce Themes- TheGem:

  • Supports several unique website demos
  • Allows you to use WordPress to make an online blog
  • Page builder with drag and drop
  • Strong tools for making slideshows
  • Smartphones and retina displays can see it
  • High-performance theme
  • Code with speed optimizations
  • A lot of third-party plugins can be used
  • Documentation and a video lesson online
  • Help with customer service is available in English, German, and Russian.


If you want to use TheGem, the standard license costs $59, and the extended license costs $2900.

4. Conclusion

The 10 best WordPress eCommerce themes in 2023 show that the world of online business is still changing, and these themes are in line with the newest technologies and trends.

In the end, your specifications and tastes will determine which WordPress eCommerce theme is best for your business. But with the choices on this list, you can start your eCommerce journey in 2023 with confidence, knowing that you have access to some of the best themes out there to help you reach your online business goals. Remember that the best way to stay competitive in the ever-changing world of eCommerce is to update and improve your theme regularly.